The 1939 New York World’s Fair was a significant marker in New York City history and American culture. It contributed to the physical development of the city through major infrastructure projects, but equally importantly, it captured the spirit of its era. The 1939/40 Fair is considered one of the most important cultural moments of the Depression era, reflecting the search for a more prosperous, rational future via science, technology, and the rebirth of consumerism. The City Museum's collection of World's Fair materials includes original design drawings for the pavilions, rare color slides, photographs, postcards, and more.